It’s the first choice of many professionals, with its extensive range of functions making it practically indispensable. With its wide-ranging organization and editing options, the popular image management software, Adobe Lightroom, is currently the market leader in the area of digital editing. In addition, the increasing demand for visually appealing photographs and designs for image-based social media networks such as Pinterest and Instagram requires an option for fast and effective image optimization. The legal rights to images are a crucial issue for both the creator and the consumer. The internet is flooded with digital images for all occasions – from event photography for weddings and birthdays, to artistic, abstract designs, to functional images for online shops and business websites.
The line between formally trained, professional photographers and highly skilled amateurs is becoming more and more blurred, giving rise to the importance of digital photo management and optimization. Powerful and intuitive image editing software like Adobe Photoshop and GIMP also enables users to create high-quality images and videos with little prior knowledge. With ever more affordable DSLR cameras and the majority of the population in possession of continually optimized smartphones, getting the perfect snap is now easier than ever before. Thanks to the rapid evolution of digital photography, web designers and artists are now able to take advantage of an almost inexhaustible array of options when it comes to creating and manipulating images.
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